Today we are talking about traffic. Specifically getting more traffic to your website. Are you the best kept secret in town? Do you have a beautiful website, but no visitors? Well it's time to change all of that, and today I'll show you top three ways to get more traffic to your website. If you want to get more traffic to your website the first problem you face, is that there is so much conflicting advice out there on the best way to do it. You probably heard about pay per click advertising, Google ads, Youtube, Facebook, Twitter, article writing, blogging. Well all the opportunities out there are, the things that you should be focusing on to get more traffic to your website? And the trouble is if you are like most, small business owners there just aren't enough hours in the day to sift through all the different options and figure out which are going to be the best methods for you. It can be like full time job to generate more traffic to your website. So let's keep this simple. At the end of the day, there are only three ways to get more traffic to your website. You can either buy traffic, you can borrow the traffic, or you can create the traffic. I'm going to take you through each of these in turn, in inverse order so you can figure out which is the best way for you to focus on.
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Create Traffic
So first of all let's talk about creating traffic. This is normally the best thing to start out doing if you're new to your website, if you're really figuring out what you are selling, and you need to test your price points and your conversation. And when you are creating traffic going to put more in terms of time, energy and creativity but you are not going to be risking any hard earned money to get more people to your website. So when it comes to creating traffic, what you are really doing is finding out where your target audience is already hanging out and then putting in place interest and little bit bates and tip bits to encourage them back to your website. So for an example , you could find an organization or community where your target audience hang out online, and go and post a blog, or guest blog on that place, and then have an invitation for people to come back to your site. Or it could be that you do this offline, so maybe you'll go, and give a free talk somewhere, and then invite people to sign up for your tips and advice on your website. So when your are creating traffic you definitely have to put more effort into getting the traffic to you, this type of traffic is very targeted as long as you have really narrowed down who it is you are targeting and where they are hanging out. And the good news about this is, It's going to take time and energy but it's not going to cost you any money.Borrow Traffic
So the next way that you can create traffic is you can borrow traffic and what this means is you go and find people who already developed a relationship with the people that you want to target and you ask them to send them your way. This is also known as joint venture and affiliate marketing. Presently when you begin, alot of individuals have questions about how this functions and you may be imagining that how on earth would I be able to induce some person who has an email list to send those individuals over to my site? Well it can be done, but you need to approach people in the right way. So first of all, this is the absolute no, never ever just approach someone with a list, and say "Hey I am dispatching this new item, will you elevate it to your list? That is completely the most noticeably bad approach to approach a potential list owner. You want to approach them focusing on this, what's in it for them? What's more, what your list proprietor will be searching for is either that your item is complimentary, and one that they really be happy to endorse, because it benefits their customers and or that there's some type of financial payoff for them recommending it.Buy Traffic
An then final way you can get traffic to your website is you can buy traffic. So this is where you do paid advertising. Now the one that most people know about is Google Adwords for generating page traffic, pay per click advertising. These days people get most of paid traffic through Facebook, that's where most of us do advertising, and the reason Facebook works better for many is just because you can target your audience. So Facebook enables you to target women versus men, or a certain age group, or people with certain preferences. You can't do that with Google, because with Google you can target people who are already looking for something, so the ad pops up after they have typed something into the search engine. Now either one may be best depending on the process that your client goes through as they are looking through the process of thinking of becoming a client. So bottom line is are you selling something that people know they need, and are likely to come, and type a question into search engine to try, and find it? Or is it you're selling something where you maybe need to educate people that they need it in which case the pay per click advertising that would probably work for you better would be something like Facebook which is most of us using.Now that's not the only ads that you can use. You can do offline paid advertising to generate traffic to your website. You can also use something called solo ads, and this is where you would pay a list owner to set down an ad on your behalf. I use most most of them, but right now the one that's working best is Facebook ads.
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